WHY THE BPO BOOM IS MOVING BEYOND MANILA: THE RISE OF RURAL OUTSOURCING

When people think of outsourcing in the Philippines, they tend to envision Manila's bustling skyscrapers. But the reality is shifting. A growing number of companies now offshore work in the Philippines by expanding to smaller cities and countryside—a trend known as the rural shift in outsourcing.This movement is more than just geographic—it’s